Launch your Book
to Bestseller
—with support every step of the way
You wrote a book because you had something powerful to say.
Now it’s time to make sure people actually see it, buy it, and feel changed by it.
Join Bestseller Launch Studio—a guided 6-week program to help you launch your book (or relaunch it) the right way—with clarity, momentum, and support.
Whether your book is already published or you’re still getting ready to hit “publish,” we’ll help you create a launch that actually works.
You didn’t write your book for it to sit untouched in a quiet corner of the internet.
You wrote it because it mattered. Because it could help someone. Because it had the potential to open hearts, spark change, or make someone feel deeply seen.
But once the writing is done, most authors hit a wall.
You’ve probably been told that “if it’s good, it’ll sell.”
(That’s not how Amazon works.)
Or maybe you tried launching on your own. You posted about it a few times, emailed your list, asked friends to leave reviews… and then nothing much happened.
Cue the crickets. Cue the doubt. Cue the thought: “Maybe I’m just not cut out for this.”
You are. You’re absolutely cut out for this.
You just need a plan, support, and way to get your book in front of the right readers—and keep them coming back for more.
Let me be real with you.
My first book got just 15 downloads on its launch weekend. I was heartbroken.
I thought that book was going to change the world. And yes, I was naive enough to think it would do it on the first weekend!
Instead, I was struck with the realization that I had poured my soul into something… and it just disappeared into the void.
I didn’t know what I didn’t know.
That was before I understood how Amazon really works. Before I knew how to position a book to stand out. Before I had a proven launch plan or knew how to reach the readers who were already looking for what I had to say.
Fast forward to today: my most recent book hit the Top 10 in 18 categories across the US, UK, Canada, and Australia, including eight #1 bestsellers—even after it sat in Amazon’s graveyard for five years, waiting for me to launch it.
That’s the power of the process I now teach inside Bestseller Launch Studio.
Because it’s not about chasing fame. It’s about making your book visible to the people who need it—and giving it the momentum it deserves.
What makes this different
Let’s be honest. You’ve probably seen plenty of book marketing “courses” that promise big results… but leave you with a long list of to-dos and no one to turn to when you get stuck.
This isn’t one of those.
Bestseller Launch Studio is not a DIY info dump. It’s a guided, supportive, get-it-done-with-you experience, designed to help you launch your book with confidence, clarity, and momentum.
This is the container that holds you accountable.
This is the expert guidance you’ve been missing.
This is the creative space that says: “You don’t have to do this alone.”
You'll get support, templates, feedback, and a launch plan that actually works—customized to your book and where you are right now.
Whether you’ve published already, or you’re publishing during the program, you’ll have hands-on help every step of the way.
What you get inside the studio
When you join Bestseller Launch Studio, you get everything you need to create a successful launch—even if you’ve never marketed anything in your life.
Here’s what’s included.
6 Weeks of Step-by-Step Guidance—We’ll walk you through every part of the process, from polishing (or creating!) your Amazon page to setting up your launch strategy to running simple, effective ads.
Live Weekly Coaching—Get direct feedback, ask questions, and stay on track. You don’t have to figure it out alone. Can’t make a call? Just submit your question in advance. All calls will be recorded, so you can watch them anytime.
Templates + Swipe Files—Amazon descriptions, ad copy, metadata cheatsheets, category research guides, launch emails… it’s all inside.
Private Client Group—Need a gut check before posting something? Want feedback on your book title, cover, or ad strategy? Ask anytime in our private community. This is your creative hive.
Click by Click Demos—Publishing to KDP? Setting up BookBub? Running your first Amazon ad? You can watch overy my shoulder and see exactly how to do it, one click at a time.
Studio Membership
Launch your book in 6 weeks with our support
6 Weeks of Step-by-Step Guidance + Training
Live Weekly Group Coaching and Q&A + Lifetime Access to Recordings
Templates + Swipe Files
Private Client Group
Click by Click Demos
1:1 coaching call with Cara (use any time before July 31)
DONE FOR YOU: Custom strategy and plan for your specific situation and goals
DONE FOR YOU: Keyword and category research to optimize your Amazon page for organic traffic
DONE FOR YOU: Book description/sales copy written to maximize sales
DONE FOR YOU: BookBub and Amazon ads written and designed for your book
$997
Just select Bestseller Launch Studio at checkout
VIP Package
Get extra support and done-for-you services
6 Weeks of Step-by-Step Guidance + Training
Live Weekly Group Coaching and Q&A+ Lifetime Access to Recordings
Templates + Swipe Files
Private Client Group
Click by Click Demos
1:1 coaching call with Cara (use any time before July 31)
DONE FOR YOU: Custom strategy and plan for your specific situation and goals
DONE FOR YOU: Keyword and category research to optimize your Amazon page for organic traffic
DONE FOR YOU: Book description/sales copy written to maximize sales
DONE FOR YOU: BookBub and Amazon ads written and designed for your book
$1997
Only 5 spots available
Just 3 spots left!
Done-For-You
We’ll do your entire book launch for you
1:1 Kickoff call with Cara
DONE FOR YOU: Custom strategy and plan for your specific situation and goals
DONE FOR YOU: Custom freebie created for your book, so can add your readers to your email list (Fiction writers: you will need to provide content such as an extra scene)
DONE FOR YOU: All tech setup required to deliver your freebie to new subscribers automatically
DONE FOR YOU: Cover design assessment and recommendations for designers if needed
DONE FOR YOU: Book description/sales copy written to maximize sales
DONE FOR YOU: Keyword and category research to optimize your Amazon page for organic traffic
DONE FOR YOU: complete launch ad setup, including BookBub and Amazon ads. We’ll even pay for your launch ads (up to $750)
$6,000
Only 1 spot available
Join now because we start Monday!
Who this is for
This is for the authors who are ready to stop waiting for visibility and start creating it.
It’s for you if…
You’ve already written or published a book—and now you want people to read it!
You’ve tried launching before and didn’t get the results you hoped for.
Or, you haven’t published your book yet, and you want to get it right from the start.
You’re willing to show up and do the work, knowing you don’t have to figure it out alone.
You don’t want to waste time spinning your wheels. You just want someone to show you what works.
This is not for you if…
You’re looking for someone to launch your book for you (this is done-with-you, not done-for-you)
You aren’t willing to put in any effort
You’re still writing and won’t be ready to publish or promote in the next 6–8 weeks
Real Results
Wondering what kind of results we’ve had with the system you’ll be learning?
This is the same system I use for all of my books and my clients’ books.
Let’s start with Brad. He wrote a book because he wanted to break into a new market. He had no past clients or connections in this area. He was brand new, with no email list or following. And we got his book into the top 10 in 7 categories. More importantly, we kept it selling for months after his launch.
My most recent book hit the top 5 in 18 categories in the US, UK, Canada, and Australia. And that’s after it sat around Amazon’s graveyard for five years before I launched it.
And that first book I mentioned? Now that I know what I’m doing, it camps at the top of its categories, week after week.
It’s not just my books or my clients’ books. In 2020, I hosted a certification program to train 10 people in this system. Their clients’ books also became bestsellers, including many #1s, tons of top-10 rankings, and a few international bestsellers.
If you’ve published your book but haven’t been able to make it a bestseller yet (or if you’re ready to publish and you want it to be a success from the start), Bestseller Launch Studio is for you.
The reality is, most self-published books sell fewer than 100 copies—total, in the whole lifetime of the book. If you’ve had trouble selling your book, you’re not alone. But the good news is, selling a book does not require fame or magic—even though it may seem like it at first.
All you have to do is know what to do, and do it. And the good news is: it’s only six steps, and I’ll be by your side the whole way!
Refund Policy (AKA, Why We Don’t Do “Just Kidding”)
This program is for writers who are ready to step up—not step back.
When you join Bestseller Launch Studio, you’re not just buying a course. You’re committing to your next level. And we’re showing up fully to meet you there—with strategy, support, and tools that work if you do.
This is a high-touch, action-driven program—and we go all in for our clients. That only works when you go all in, too.
That’s why we do not offer refunds for any reason.
We’ve found that giving people an “out” often lets fear drive the bus. And you didn’t come this far to ghost your goals. So before you sign up, take a breath. Make sure it’s a full-body yes.
If it is, we’ve got you. Let’s make this launch unforgettable.
Frequently Asked Questions
Ready to launch?
You didn’t write your book just to check a box.
You wrote it to reach people. To share something real. To create change.
That happens when you launch with clarity, intention, and support.
If you’re ready to finally give your book the launch it deserves, join me inside Bestseller Launch Studio.
We start June 16 — and spots are limited.
About the Author
Cara Stein is an idealist who has stopped trying to play it cool. She believes the only reason people don’t like business or marketing is that they don’t know how to do it well—yet. She's often praised for her no-bullshit style and her wry humor.
Cara has been helping people finish and publish their books since 2012. She’s guided over 200 books through the publishing process. She’s also the bestselling author of five books of her own, including How to be Happy (No Fairy Dust or Moonbeams Required), Getting Unstuck, and Finish and Publish: Write the Book You’ve Always Wanted to Write. Her peeves include chipmunks, fakery, and the word “peeve.”
Selected Praise for Bestseller Launch Blueprint
More Praise for the Bestseller Launch Blueprinter Starter Kit
Ailish Keating:
Helpful info so far
The course answers a lot of questions I had about launching, in an organized way. I'm about 4 months from launching. Good investment
—
Denise Gruzensky:
I am launching the 2nd edition of my Children's Book and I'm so excited to have a mapped out plan thanks to this course!
—
Alyssa Bailey:
A good help
This helped me organize some of the information I had already received and hadn't yet used, and new book launching ideas.
—
Joselyn Greene:
Great overview and step-by-step guide for planning a book launch
The content was very informative. I especially liked the launch planner spreadsheet that calculates dates for each step in the launch process based on the launch date entered.
—
Shannon Beets:
Helpful Information
I was looking for someone to break down the steps to a book launch in simple, actionable terms. This course did exactly what I needed. I appreciate the timelines and templates. Worth the time and money!
—
Christine Husom:
Great Course
Very helpful. A lot of motivating information I plan to use.
—
Thomas Wideman:
Best Training
The best training I have taken thus far. It was very informative and inexpensive.
—
Joyce Crawford:
Clear, simple, realistic
—
Malesia SPIRES:
GREAT! Exactly what it says!
I found this very informative. Very helpful for a beginning author like myself. Thanks Cara!
—
Kathleen Paiva Alford:
Grabbed my attention!
Practical and comprehensive!
—
Shanelle Dupree:
Learned something new
I love that I’m learning new tricks and information with each course I view. Thank you!
—
Janet Ashmore:
Awesome Blueprint!
After retirement, we self-published my husband's first book last year and the second this year, but didn't know how to go about marketing them. Thank you for this excellent, easy to understand guide-we can't wait to put these steps into action!
—
Daryl Jackson:
Very helpful info and details for any authors but especially first timers like me.
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Eyad Yehyawi:
Excellent outline for launching your book!
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Amy Burgess:
Comprehensive, step-by-step plan
I was skeptical because so many courses simply don't deliver on the promised value. This is NOT one of those courses. This is a true, actionable, step-by-step guide to accomplishing a bestselling launch for your book. I'm so excited to get started!
—
Reena Pagnoni:
Very helpful for a first time author!
Great tips and information. This will really help me along my publishing journey. Thank you!
—
Kathi Toro:
Great Content
I have self published one book in 2011, and I have made all the same mistakes you refer to in the Bestseller Launch Blueprint Starter Kit. My plan going forward is to use your outlined method and hopefully I will publish my next project with less aggravation and with much more ease!! Thanks!!
—
Jason Moser:
The Perfect Blueprint
Great information for any level of writer. Knowing this before you publish your first book is essential and it will save you a lot of time, spare you of the frustrations of not knowing, and get you on the road to writing and publishing success right from the start.
—
Michelle Gordon:
This was a very easy read with great templates provided to aid in getting presales reviews, setting up ads, and reaching more customers. I really like the downloadable/printable templates and the timeline of what to do and when.
—
Roxanne Bland:
Nice--All in One Place!
Some of these tips I've gleaned through my own marketing research, but it's nice to have it all in one place!
—
Beverly Jones-Durr:
Great Stuff
Course was terrific. Great information to use in the future. Thank you!
Laura Schiff:
Good Value for the Money
Thank you, Cara! Very nicely done. I found both the Blueprint and the Starter Kit helpful. I'm about half-way through the first draft of my non-fiction book, and I can start implementing some of your suggestions now. Cheers!
—
Todd Hayes:
Provides the simple steps needed to prioritize your launch efforts.
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Tiffany Walton:
Book cover info. CHECK!
Very informative already. Especially if you have no idea where to begin when looking for a book cover designer.
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Ruth Morris:
The pre-calibrated lead up to launch was a real time saver. Made the process feel doable rather than overwhelming.
—
Stevie Claxton:
Worth the money
I'm getting ready to launch my first novel this year and was rather nervous about how to go about things. I stumbled across this on Facebook and decided that it would be worth the money to see how others are doing it versus reinventing the wheel. So, I bought the course and just finished! It's well worth the money to have a strategy in my back pocket.
—
Jeralynn Mance:
Essential Information
This course is awesome, informative, and life changing.!! There was so much that I didn't know, things I would have never considered doing in my launch. I am greatly appreciative for this course, its invaluable!!
—
Barry Gallagher:
Covers are Key!
So far, so good! Lot more valuable information and tools.
—
Cheryl Shumake:
From a grateful author
Thank you so much for putting together a concise, easy-to-follow, launch plan which promises results without promoting unrealistic expectations. I will employ your insights and directions and am looking forward to better outcomes than I could have achieved on my own.
—
James Kelly:
Tips to Launch Your Best Seller
I have accomplished some of the items in the course, but the amount of information was outstanding. I am armed with tips and suggestions to enhance the sale of my current books, and set the stage for the next one out the door. Great job!
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Cheyenne Tagliaferro:
Awesome
Great info!! Looking forward to seeing if this info will make a difference between my second book launch and my first… Thank you
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Lex Brown:
Streamlined & Actionable! High-Quality Content!
I truly enjoyed this course and think that its worth every penny spent. The content has strong impact, with actionable, streamlined steps for accomplishing every Authorpreneur's goal: a growing audience with high conversions into buyers.
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Victor Wilkie:
Very informative
I was pleased overall and hope that this will help with my project. However, I wish that the course contained some more detailed information on getting editorial reviews, whom to contact, etc.
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Robert Cooper:
Excellent presentation!
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Robyn Michaels:
Indeed, it takes more than writing to make a book. Very good information!
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Loralee Lago:
Excellent information. I would have like a few more print outs but what was given was invaluable!!!
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Mary Kennedy:
Great Information
I've learned so much from participating in this course. Hadn't realized there is so much to know AFTER a manuscript is finished.
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Tony Martin:
This is a great little primer to get you started toward realizing your publishing dreams. It’s accessible, just detailed enough, and gives you a great foundation to begin. I recommend it.
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Lisa Washington:
Good Info to start with
There was a lot of good content to start with.
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Danielle Perlin-Good:
Great Outline
I highly recommend taking this course so you can learn what to do in order to have a bestseller launch campaign.
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LaBena Fleming:
Excellent Advice